My Sunday routine usually includes a trip to the market right after church. Yesterday was no different. One item on my shopping list was a five-pound bag of sugar.
Mr. Aitch and I don’t use a lot of sugar so five pounds will last us for a very long time. I have been keeping our hummingbird feeder full on a regular basis so I’ve been using more now.
When I didn’t have enough to make more nectar, I had to buy some.
My sugar jar holds five pounds of sugar. Exactly.
Yes, I know it says “BIRD SEED” but it holds my sugar. Always did.
The bag was empty but the jar wasn’t full.
The five-pound bag was really a FOUR-pound bag. It is marked on the bag but I wasn’t paying attention to it as that’s the “size” bag I always buy though I usually buy the generic store brand.
They got me this time. Next time I’ll check the actual ounces or pounds before I think I’m getting a bargain.
So this marketing strategy has been around awhile.
I noticed it with ice cream several years ago. The company kept the price the same but instead of buying a half-gallon of ice cream (2 quarts), it’s now 1.5 quarts. The packaging is just a bit smaller.
But the same price.